Murray Fulton

BCom, CA, MInstD - University of Auckland

Director & Business Advisor

I help business owners:

  • Understand the current value of their business, and also the drivers that will increase the value of their business.
  • Ensure that all their efforts are directed at improving the business value they can add to their own clients and prospects. The result is that improvements in gross margin, profit and cashflow will follow because clients will buy into the concept of improving your bottom line because they understand the knock-on effect of benefits to themselves.


Thought Leader 98%
Commercial Clarity 98%
Personal Network 98%
Providing Cut Through 98%

Personal Profile

In addition to the above, I also help business owners:

• An improved market position and financial business value drives a sense of purpose and power in the minds of business owners and their teams. Morale improves, which increases confidence. Success breeds success.

• I also communicate this increased business value to the external parties who have access to funds, contracts and financial security – i.e. bankers, lawyers and accountants. I speak their language, and I also ensure that they communicate both with each other, in a way that benefits everyone, and in particular the business owner.

• Most of all, I help Business Owners think more Effectively; the Single most Important Driver of Success is Effective Thought Processes.

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