Many years of experience helping businesses like yours.

We prefer to talk about our clients’ businesses rather than ours, but we’re happy you want to know more about us.

Advantage Business has been helping clients succeed in business since 1998. That’s a long time in a highly competitive marketplace with low barriers to entry. Our point of difference is our exceptional people and the support, resources, and networks behind them. Our nationwide advisory team includes some of the most sought after heavy-hitters you will find in our industry, people who can make a real difference to your bottom line and return your investment in them many times over.

Our partners share the same vision. For Advantage Business to be recognised as the business advisory service of choice in Australasia.

We are well on our way to achieving this goal by inspiring business owners to be the best they can be. We do this through best-practice-thinking, exceptional people, robust processes, and world-class resources.

Some of the team

Conference 2021, Taupo

Our Partners

Would we be a good fit for your business?

That comes down to culture, do our organisations share the same values?

These are our values.


We share life experience and exercise sound judgement.

Value - Cooperation


We work alongside each other to get the best results for everyone.


We produce professional results that make a difference.

Value - Trust


Credibility, reliability, intimacy.

Value - Respect


Everyone’s position is respected.

It also requires an acceptance of the need for change. If you’re not so sure you want to change your business, we are probably not a good fit.

We’re More Than Just Business Advisors.

Personally Committed To Transforming Your Business

Since 1998, we have been advising a diverse range of businesses. Helping them find a competitive advantage. Our clients look upon their Advantage Business advisor as a team member. They become part of the business. We just can’t resist getting involved. As advisors, we make 100% sure we do whatever is needed to fully understand your business. We work in a professional manner but connect on an emotional one.

Find an advisor

Let’s Talk About How We Can Find Your Business Advantage.

So What Are You Waiting For?