2060
Business owners successfully transitioned to their next phase.
9
Expert advisors around the country.
27+
Years helping Kiwi businesses push through their problems.
Why these success stories
Different Industries. Unique Solutions.
No two businesses are the same, and neither are their challenges. We’ve curated these success stories to show how we tailor our expertise to the specific needs of any business.
CASE STUDY ONE
Construction | Leadership Coaching | CEO & Branch Manager
How a failing rural branch became a high- performing, aligned team in 18 months.

FULL STRATEGIC ALIGNMENT
THE BEFORE
A 30-person branch in decline.
Head office was watching the numbers slip. The branch was leaning on legacy council contracts that were at risk, with no new private work coming in. Staff morale was on the floor and a culture of bullying had taken hold.
- Long-serving staff with entrenched processes
- Bullying culture & low morale
- Council contracts at risk of non-renewal
- Several previous interventions had failed
- Branch manager not aligned with company policy
WHAT WE DID
360° review with coaching, not blame.
Dominic ran one-on-one interviews with the CEO, senior managers and every branch staff member, building rapport, surfacing the real issues, and coaching the branch manager through what she actually wanted from her role.
- 360° performance review across all 30 staff
- Direct coaching for the branch manager
- Role redesign aligned to company strategy
- New branch manager recruited to a fit-for-purpose spec
- Develop a framework to enable a performing branch.
THE RESULT
A safe, effective team and a CEO who can finally plan ahead.
Within 18 months, the new branch manager had rebuilt the team, reopened a professional
relationship with the council, and brought the branch into line with wider company strategy.
- Branch fully aligned to company objectives
- Open, professional council relationship rebuilt
- Former branch manager retained in a role she enjoys
- Ongoing monthly advisory across 6 branches / 120 staff
"The CEO and senior managers can now implement the next steps in their overall company strategy. They can rely on this branch having performance consistency and alignment to wider objectives."
Outcome documented in CEO evaluation, 6-month follow-up
CASE STUDY TWO
Plumbing | Leadership Coaching | Owners and senior management
From annual losses to a $500k net profit without losing the family business.

FULL STRATEGIC ALIGNMENT
THE BEFORE
A $5m business and two exhausted owners.
A husband-and-wife team running a major small-town business were under serious financial and emotional pressure. Senior managers were taking advantage of their generosity, the business was losing money, and previous external coaches hadn’t shifted the dial.
- Under-performing 30-year manager with family ties to the owners
- 15-year manager unable to manage post- stroke
- New high-performing manager being undermined
- Suspicion, gossip and untargeted blame
- Owners running on empty
WHAT WE DID
Honest conversations, then the REACH Ecosystem.
Dominic interviewed every owner and manager one-on-one, then brought them together to build a shared vision. As a certified REACH practitioner, he ran psychometric profiles to surface real communication and leadership patterns and held everyone to a new standard.
- 1:1 interviews with owners & senior team
- REACH leadership & communication profiles
- Shared values, expectations & accountability reset
- Regular owner advisory to monitor progress
THE RESULT
$500k profit. Healthy margins. Owners with their lives back.
After three years, the business swung from annual losses to a $500k net profit. The disruptive long-tenure manager chose to leave. The newer manager stepped up as 2IC. The team is now the customer’s first choice in the region.
- From annual losses → $500k annual net profit
- Healthy margins, monitored overhead
- Disruptive influence removed, family relationships intact
- Flourishing culture confirmed at 6-month review
"The owners attribute their current success to the work they did with Dominic — and he still gets invited to the staff barbeques."
6-month post-engagement review
Don't Just Take Our Word For It
I have worked with Advantage Business (Trevor Clark) for several years, they have had the best Advisor working with me who understands my business and brings valuable insight and knowledge with the aim of growing my business. I have been given sound advice.Michael O'Brien - Chain and Rigging Supplies Ltd
I have found my advisor from Advantage Business has gone above and beyond with regards to his guidance and advice over a long stressful period. He has given sound business advice for a new owner to understand and I would have no hesitation in recommending him.Debbie Plank - Let's Get Graphic Design Shed Limited
A good man with expansive experience and know how. Has an ability to facilitate great conversation.Dave Geary - Southern Rangitikei Vet Services
Trevor Clark from Advantage Business has been perfect for our business, he understands our industry and is very knowledgeable in a lot of areas of the business. Our bottom line has improved markedly since our coach has been working with us.Jo Maria - Fergusson Welding Limited
Through the business mentoring system Advantage provided, we developed a management focus filtering through to the up-grading of all systems including accounting. We have been able to focus significantly on internal and external growth.Daniel Williams & Stephen Hogg
With a rapid increase in business since the Christchurch earthquakes we had just been focusing on getting by on a day to day basis but felt it was time to ensure our business was well placed for the future. We engaged Advantage Business and working with John Dyer was a pleasure and his advice has been invaluable. John's easy going manner put staff at ease and he has given us direction to move forward as a team with a clearer vision and focus. Jill Copplestone - KC Fence Systems Limited
Craig is very personable and knows what he is talking about and is able to convey information in such a way that makes it easier to understand.
Advantage Business has proven to be hugely helpful in both fine tuning our current main core business, as well as instrumental in our decision making during the developmental stages of a new business venture. Greg was very approachable and hugely informative.Michelle Innes - Country Foods Limited
Being a small business owner is a bit like being a vet, you have to have some level of expertise in all aspects of the business environment and compliance. Often it is hard to focus on the real issues on which to concentrate your energies. Having a business advisor work alongside you allows you to set goals, so you can pull out the essential focuses and gather together the information that you need to get some solutions. Being involved with Advantage brings a whole range of related experts that a small business may not have time to access or assess, with which to achieve your goals. I think any owner going through a change in the business environment can use some guidance. Cath Morgan - Renfell Services Ltd T/A Autocrat Joinery
Rod Way, was great for Textiles Alive. Stripped our concerns and issues back to the basics, to make them manageable and able to address in priority order. Made sense of the chaos really and identified surprising 'contributors' to the chaos - which have now been removed, which allowed the business to flourish.John Heyworth - Textiles Alive
We were approached by Advantage Business Services when recruiting a General / Operations Manager for our business. We found our coach to bring a level of professionalism to our table that we had not experienced before. From interviewing prospective employees to resetting our Vision, Mission and term strategy I was really impressed with the way an existing board mind set were politely challenged and our financial, systems and process compass were reset. We finished the year ahead of budget and it was our best year ever. Maybe some of that could be attributed to the economy but the way the year ran was more relaxed on account of a systems driven culture developing. The bench-marking exercise was helpful and on account of it being independently run gave us an unbiased snapshot of where we sat in our market. I suggest many businesses would benefit from utilizing a service like this.Brent Harrison - Quantum Group Importing + Distribution Ltd
We have found your service to be a really useful tool in decision making for the future. Very easy to access and helpful friendly service.Steve Kermode - Steam Brewing Company Ltd
We have worked with Greg from Advantage Business for nearly 18 months and over this time we have learnt a lot about ourselves and our business and what the driving force is behind our motivation to succeed. It has allowed us to bounce ideas off a neutral party, as well as the confidence to make positive changes within our business that benefit both customers and staff. We are very confident in the advice and support we receive and the service is outstanding so would be more than happy to recommend Greg's services if the topic of business mentor/support came up with friends, family or business contacts Lorraine Moloney - Aqualectrix Limited
Smooth-Air Products Ltd has experienced considerable growth over the last few years. We employed the services of Nick Cimino of Advantage Business Ltd to assist in managing growth creating a sustainable platform for the future and to continue its growth path in becoming the dominant provider of HVAC solutions to the market. This was achieved by instigating: • A team engagement and feedback program, and assessment • Comprehensive Financial analysis • Marketing and Sales analysis • Regional and National Demographics & GDP analysis to determine asset resource commitments and correction This resulted in a comprehensive professional report – the ‘ Strategic Review ‘ that is now being introduced to strengthen the management structure and provide better definition to each of the many team members. We found the exercise to be expertly handled with an excellent understanding of our market and business. The team feedback program by its very nature needed a high level of sensitivity and discretion and this was duly applied. Allan D Doak - Managing Director – Smooth-Air Products Limited
Advantage business was instrumental in helping me to develop my person and my business which is exactly what I expected from them. Working with Craig helped me find the clarity I needed. His coaching was pivotal point in my journey. Plus he's a nice guy and clearly enjoys this stuff.Helen Flitcroft - Discover Food New Zealand Ltd
Our advisor quickly picked up the dynamics of our business and staff and continues to provide professional and constructive advice. Good, professional, constructive advice from our advisor which I think would be reflected in other staff within Advantage Business. Glenn Campbell - Whitestone Contracting Limited
Enjoy dealing with Andrew, just wish we could use him more. Mike Arnott - Creative Aluminium
Through Advantage we have increased our turnover by 30% and profit to a greater degree than we could have hoped for. We now know the value of working on the business as well as working in it.Josephine Smith
We worked hand in glove with Trevor Clark who has a vast range of expertise to draw on, which was available to us across the board in all matters relating to our business. Trevor is definitely not a one trick pony and his people reading skills have also been very welcome in improving the culture for our team, essential to any business moving forward. Onwards and upwards! Thank you.Kim Horgan - All About Landscapes Limited
With Advantage's assistance over a two year period we did a total management restructure. The company now runs much smoother with a major turn-around in production issues showing a positive effect on the bottom line.Peter Medforth






