Simple rules for marketing clarity

Simple rules to give your marketing clarity

Having set the foundation in my previous blog, Four Tips For Marketing Success,…


Your destination should not be an accident

Four tips for marketing success

This is the first of three articles by Rod Way looking at business from a…


Business Sentiment Survey

Business Sentiment Survey 2020

In June 2020 Advantage Business conducted a Business Sentiment Survey. With so…


cash flow

11 strategies to deal with tight cash flow

When cash flow is tight, you will struggle to pay your creditors and that puts…


Media release read on mobile phone

10 Tips for a Successful Media Release

Get your message out there! There’ll come a time in the life of every business…


Advertising is important

Advertising, Publicity and PR for the SME

I'm often surprised how many business owners don’t distinguish between…


Do you own your business or does it own you?

We work with a lot of larger small businesses (self-employed people). When…


market readiness

Marketing Readiness - A Checklist

A checklist for marketing readiness: 10 key questions that can save you wasting…


brainstorming meeting

Rules For Brainstorming New Business Ideas

We all find ourselves needing new ideas in business, and sometimes we lack…


successful salespeople

Four Traits of Highly Successful Salespeople

Successful salespeople are invaluable in business today. Because every employee…