Rod Way

MBA, University of Melbourne


Partner & Business Advisor

Rod’s role is to assist business owners or senior managers to align their personal and business objectives. This creates an environment where they are able to get their business and their life back. He believes business should create a better life!

Communication 90%
Strategy development / planning 90%
Change management 90%
Sales / Marketing 90%

Personal Profile


An experienced business executive with a background in New Zealand and Australia in the agribusiness, manufacturing, retail and business services sectors.

Rod defines his role as to assist business owners, managers and teams to leverage their activities to meet or exceed their goals and objectives – resulting in improved revenue streams and cash flow benefits.

Rod is a REACH certified practitioner, globally recognised for using the leading people and culture performance ecosystem to help clients turn potential into performance. He has specific expertise in sales, marketing and business development; business strategy development and execution.

His methodology is simply put – Understand. Plan. Action.

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A Few Words From Rod's Clients

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