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Advantage Business works alongside your business
to improve inefficiencies, productivity,profitability and work/life balance.
Here is how.


We help you look to the future, set goals and plans, and put you on a path to success.


We immerse ourselves in your business operations, resulting in objective and independent recommendations.


We help you optimise your operations for maximum efficiency and profitability.


We help your organisation keep pace with technology.


We assist businesses to effectively manage people and implement change when and where necessary.


We help business owners plan for succession, retirement or sale.


Advantage Business is a business advisory company dedicated to adding significant value to businesses with strong emphasis on growth, efficiency and sustainability. We understand that business isn't easy; in fact, many of us have been there ourselves.

We work alongside you to identify opportunities for improvement and growth, assist you in transforming your ideas into business propositions, prepare a roadmap from strategic intent to a realisable action plan, then support you in transforming your vision into a business reality.


We don't simply tell you what's wrong and what you need to do to fix it. We take you through a business discovery process where we immerse ourselves into the day-to-day running of your business to find out exactly what makes you tick.

From there, we objectively and independently identify areas where there's room for improvement, and develop a fully-customised plan that will work for you and your business.


To be both successful and fulfilled, you need to know why your business exists, where you are going, and what you want to achieve along the way.

The Advantage team will help you craft a vision framework which will help you see more purpose, unlock potential and create new opportunities.  


At Advantage Business, we believe anybody can create, develop and innovate. In most cases, the skills for success already exist; you just need to learn how to harness them.

We give you the know-how to develop a successful business while maintaining positive work/life balance, and teach you how to connect dots between the skills you already possess and the goals you want to achieve.

IT's time to unleash your business potential


Corporate Strategy is undoubtedly the most important factor in long-term sustainable success. By creating a new strategy or altering your existing one in response to ever-changing market needs, you are taking the first step to becoming an effective leader and a winner in your respective field, industry, region and ultimately in the global marketplace.

Few resources, combined with a strong strategy can result in incredible success, but the opposite is almost never true. Even the best business idea can be quickly wasted if appropriate strategic steps are not taken.

Our business strategists will work alongside you and your business leaders to brainstorm and develop a strategy that will give your organisation direction, purpose and fulfilment.


Once the strategy has been created and the necessary resources have been put place, it's time to put those plans into action.

Advantage Business is committed to helping our clients develop and implement world-class operations that are simple, streamlined, efficient, productive and ultimately profitable.

We develop and define operational strategies that help our clients see results - quickly. Our network of global business experts enable us to discover unique workable solutions for our clients in whatever industry they work in.


Our Marketing and Sales services stem from our most inherent belief in entrepreneurial leadership and creative business development techniques. We always begin by looking at the “naked” firm, as if it were a young and hungry underdog, without experience, achievements, resources or assets.

We examine the organisation through an Advantage Business prism to gain an understanding of its founding principles. By stripping away the layers of fat and muscle, we discover exactly what makes your business tick, what sets you apart from your competitors, and what gaps exist in your current marketing and sales strategy.


Human resources is integral to the success of an organisation. After all, your people are your greatest asset; without them, you have nothing. However, in many organisations the employment structure can be rigid and inefficient, thereby limiting the potential of the overall business.

Our team looks at your current employee structure, identifies gaps or inefficiencies, and makes recommendations on how best to correct them. With a streamlined, productive and purposeful employment base, your organisation will have the tools and resources to go to the next level.


In the world’s current economic state, organisations face increased challenges to manage risks and comply with laws, regulations and internal policies - and to do so cost-effectively. Regulations are increasingly complex, and organisations’ structures are more convoluted and blurred. An appropriate approach to governance is needed to maximise performance and utilise resources to mitigate risks and take advantage of opportunities.

At Advantage Business, we forge deep partnerships with executive management, audit committees and board members to help organisations improve their governance processes, comply with regulations, implement risk management programmes, and strengthen information technology support for organisational governance. This allows the executive team to focus on expanding shareholder value and seizing opportunities with a data driven, risk-based approach. 


Advantage Business understands that no two businesses are the same. That's why we also offer fully customised solutions to suit your organisation's unique situation, no one else's. Our team will help articulate the specific problem you're facing and uncover areas for improvement, then offer up a comprehensive set of solutions.


Advantage Business is a registered provider of business enhancement services under the New Zealand Trade and Enterprise (NZTE) capability development scheme.

What this means to you?

You may be eligible for assistance with up to 50% of the cost of some programmes up to a maximum value of $5,000 in any one financial year. NZTE criteria apply.

Apply now

For more information about the NZTE Capability Development Programme, click on the button below and one of our our advisers will be in touch as soon as possible.

Click this button :)


If you're a small business looking to expand or improve inefficiencies, our small business programme LEAPFROG may be suitable.
We help you grow your business. increase revenue, learn marketing skills and become more effective.

This programme is eligible for NZTE funding of up to $5000. For more information, click on the button below and one of the advisors will be in touch as soon as possible.