Jo Peachey

GDip Accounting
Dip Teaching


Business Advisor

My aim is to assist businesses by providing support and guidance to build a solid platform enabling improved and sustainable growth that is otherwise impossible on wobbly foundations. I want to assist businesses, both fledgling and mature, to cut through the noise and see the simplicity of a better way: better enjoyment, better results, better business, better life.

My experience is concentrated in Tourism/Hospitality/Accommodation, Horticulture & FMCG (Produce), Retail/Recreational, and Manufacturing. I have enjoyed considerable success managing the more volatile aspects of each respective industry by focusing on sustainability and mitigating the effects of variance, and optimising the use of systems and technology.

Financial Management 98%
Business Process and Systems 95%
People 95%
Governance & Risk Management 95%
Sales & Marketing 90%

Personal Profile


Having cut my business teeth in SME ownership, and then ventured into the public sector I have developed a unique bank of knowledge, skills and perspectives from which to draw.  While I have managed to avoid large multi-national corporates, my colleagues at Advantage Business are well versed in this space and willingly share their expertise with me.

I bring an eclectic mix of experience from management roles in both the public and private sector as well as learnings from hands on business ownership over the last 20 years including:

Financial Management – I am highly experienced in finding the story amongst the numbers, and using these insights to set the compass accordingly.

Human Resources – Experience tells me that people are a businesses’ most valuable asset – all people including the team, customers, suppliers and the community.  Strategies that don’t include people I believe are fundamentally flawed.

Systems – I’m unashamedly hard wired to systemise and I urge my clients to embrace a systems based environment in their business.  Inextricably linked to technology this can be a daunting challenge for many business owners.

Powered by strong beliefs of integrity, honesty and loyalty my inherent inclination is to scan, analyse, explore the options and formulate appropriate strategies in a style of collaboration and engagement.

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