Helen Flitcroft


Performance Mindset & Team Performance Coach, Advanced MAP & REACH Practitioner

Helen Flitcroft and her team at Maiara Coach combine the MAP and Reach methodologies with performance coaching strategies to bring about swift internal change and drive meaningful action within individuals and teams. Her clients are able to focus on what matters most, make powerful decisions and lead with greater confidence, joy, dexterity and influence.

Helen particularly loves to work with ambitious entrepreneurs and professionals driven to create meaningful impact through new ideas and ventures. Although based in the Taranaki region, Helen and her team comfortably work remotely on a worldwide basis.

Industry Experience

Hospitality, Automotive, Online Services, Apiary, Dairy, Trades, Energy, Defence, Education, Food Manufacture, Web Design & Marketing.

Mieke Rotteveel | Maira Coach
Anne Cullen | Maiara Coach

Team Profiles


Mieke Rotteveel, MA

Business Coach, Marketing & Customer Success Lead, REACH Practitioner

An experienced business development expert with a social science background. Mieke believes that emotional intelligence in the workforce is necessary to create high performing teams that bring businesses to the next level of success.

She uses REACH and behavioural change methodologies to guide teams, managers and founders onto personal and professional growth journeys.

When you work with Mieke, she looks at the overall health of your business and pin-points areas of attention. Her creativity, problem-solving skills and action-driven guidance help teams to clarify goals, overcome challenges, and handle change with grace, getting your business ready for scale.

Anne Cullen, BA, IBCLC

Advanced MAP Practioner, Certified Life Coach, Mindfulness Instructor, Parenting and Family Specialist

Anne Cullen is the person you want by your side when things seem out of balance.  She provides the guidance and tools necessary to ensure her clients rediscover what matters most to them and then live their lives in alignment with that, resulting in less burnout and more personal and professional satisfaction.

Anne has a particular interest in working with professionals who are also parents, understanding that there really is no separating work from the rest of life.  Her empathic, compassionate nature and high level of skill in getting to the root of a problem will have you back on track quickly and performing at your best both at home and at work.

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A Few Words From Maiara Coach Clients

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